Smearcase Revolutionizes the Ice Cream Aisle with Protein-Packed Indulgence

Smearcase Revolutionizes the Ice Cream Aisle with Protein-Packed Indulgence

New York City, 2024—Smearcase, the innovative high-protein ice cream brand, is thrilled to announce its official launch in select stores across New York City this June. Smearcase is on a mission to revolutionize the ice cream aisle by offering both the most protein-packed frozen option available. This guilt-free, yet indulgent ice cream is made in the heart of the Hudson Valley and will be the first frozen cottage cheese ice cream and the first collagen infused ice cream on the market.  

Crafted with a unique blend of premium ingredients, including cottage cheese, collagen, and farm-fresh dairy, Smearcase is the ultimate treat for health-conscious consumers, athletes, and ice cream lovers alike. With three core flavors Vanilla Bean, Peanut Butter, and Mocha Joe, there's a Smearcase flavor to satisfy every craving.

"At Smearcase, we believe that dessert should be both delicious and nutritious," said Joe, Founder and CEO of Smearcase. "We're excited to introduce our protein-packed ice cream to the NYC market and provide consumers with a better-for-you option that doesn't compromise on flavor."

To celebrate the launch, Smearcase has partnered with select retailers in New York City to bring its innovative ice cream to local shelves. Customers can now find Smearcase here, with additional locations coming soon.

"We're proud to partner with these premium & natural retailers to make Smearcase accessible to our customers," added Drew, Founder. "This is just the beginning of our journey, and we look forward to expanding our reach and sharing our delicious FroCo with even more consumers."

In addition to its retail presence, Smearcase merch will also be available for purchase online at, where customers can order directly from the comfort of their homes.

What is FroCo?

Powered by cottage cheese and boosted with collagen, this first-of-its-kind frozen cottage cheese, made in the heart of NY’s Hudson Valley, combines a few simple ingredients for one powerful protein packed pint.

What is Smearcase?

Derived from the German word schmierkäse, “smearcase” simply meant cottage cheese to 19th-century Americans. Milkmen sold it and families enjoyed it, paving the way for today’s protein-packed powerfood that fuels FroCo.

For more information, visit and follow Smearcase on Instagram @eatsmearcase.

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